I help organisations design how they communicate with people.
Learn new things and read about projects via my blog.
People connect through stories. Finely crafted communications build trust and enhance experiences. I carefully craft these stories and plan how they are told and shared.
I have worked in diverse industries in a career spanning over 14 years. I'm the Co-founder of Experience Matters, a small consultancy that helps brands design better experiences. I've worked on some exciting projects for small and large organisations, and I'd love to hear from you about working together. Let's share ideas and discuss how we can help. And, if it sounds right, I'm happy to support you in achieving your communications objectives.
Words from people I have worked with
“Minnie has the rare ability to instantly analyse a situation and form coherent digital strategies. She always puts the well-being of a project and a client’s needs first, without compromising the high level of detail she attributes to her ideation and implementation.”Vimla Appadoo, Service Designer at DWP
“Mahnaz and the Experience Matters team brought experience, insight, and a rigorous process as they reached out to diabetics who fitted our customer demographic. The team gathered user stories, tested our assumptions and learned about our users day to day challenges, frustrations, desires and motivations. These key research findings and insights revealed that our users had a level of granularity and insight that were in excess of our expectations and their work has become a major part of our future strategy.
Since working with Mahnaz and her team at Experience Matters, we’ve been able to move forward with a much higher degree of confidence that we are designing a platform that meets the needs of our target demographic and solves the right problems. We are now more mindful of what is required, but perhaps more importantly, what isn’t.”Gendius
“It is a rare opportunity and pleasure to work with a partner like Minnie. She is equal parts analytics and creativity; strategy and inspiration; professionalism and humour. I cannot recommend her enough.”Autumn Sullivan
“Minnie quickly understood the uniqueness of our product offerings and managed to plan, create and deliver effective prospect and client email communication campaigns delivering both increased brand recognition, leads and sales. She is an asset to any business.”Fran Williams, Head of Digital at Moorepay