“Mahnaz and the Experience Matters team brought experience, insight, and a rigorous process as they reached out to diabetics who fitted our customer demographic. The team gathered user stories, tested our assumptions and learned about our users day to day challenges, frustrations, desires and motivations. These key research findings and insights revealed that our users had a level of granularity and insight that were in excess of our expectations and their work has become a major part of our future strategy.

Since working with Mahnaz and her team at Experience Matters, we’ve been able to move forward with a much higher degree of confidence that we are designing a platform that meets the needs of our target demographic and solves the right problems. We are now more mindful of what is required, but perhaps more importantly, what isn’t.”

“Minnie has the rare ability to instantly analyse a situation and form coherent digital strategies. She always puts the well-being of a project and a client’s needs first, without compromising the high level of detail she attributes to her ideation and implementation.”

“It is a rare opportunity and pleasure to work with a partner like Minnie. She is equal parts analytics and creativity; strategy and inspiration; professionalism and humour. I cannot recommend her enough.”

“Minnie quickly understood the uniqueness of our product offerings and managed to plan, create and deliver effective prospect and client email communication campaigns delivering both increased brand recognition, leads and sales. She is an asset to any business.”