Figure things out

Explore how to tell your consumers what you do, why you do it, and how it can help them. I run workshop sessions to uncover the segments, needs, journeys and networks of your consumers.

Navigate the next 6 months

Tailor-make a communications journey that's right for your consumer, that incorporates your marketing goals, stays within budget and aligns to your business priorities.

Test campaigns, analyse and iterate.

Reach new communities, build loyalty, and recover lost consumers with campaigns that are tagged, measured, and analysed. Go beyond conventional with social media, email marketing, content, videos and more.


People connect through stories. Finely crafted communications can bridge the gap between a business and its customer. It can build trust and enhance experiences. I carefully craft these stories and plan how they are told and shared.

I have worked in diverse industries in a career spanning over 10 years. I'm the Co-founder of Experience Matters, a small consultancy that helps brands design better experiences. Whether it is the minutiae of handpicking emotive language for a web page, or a grand scale communications strategy. I bring clients an opportunity to innovate in creative storytelling and build engaged communities. 

I've worked on some exciting projects for small and large organisations, and I'd love to hear from you about working together. Let's share ideas and discuss how we can help. And, if it sounds right, I'm happy to support you in achieving your storytelling objectives. 





Autumn Sullivan

“It is a rare opportunity and pleasure to work with a partner like Minnie. She is equal parts analytics and creativity; strategy and inspiration; professionalism and humor. I cannot recommend her enough as a digital marketing strategist, and would always count myself lucky to have her on my team.”

Autumn Sullivan
Vimla Appadoo

“Minnie has the rare ability to instantly analyse a situation and form coherent digital strategies. She always puts the well-being of a project and a client’s needs first, without compromising the high level of detail she attributes to her ideation and implementation.”

Vimla Appadoo
Fran Williams

“Minnie quickly understood the uniqueness of our product offerings and managed to plan, create and deliver effective prospect and client email communication campaigns delivering both increased brand recognition, leads and sales. She is an asset to any business.”

Fran Williams


For collaboration opportunities, coworking projects, interviews or speaking engagements.

Email me: my@digitalstoryteller.co