I have a question about data…

I have a question about data…

January 4, 2018

I was recently at the Dutch Design Conference visiting the DataStudio event in Eindhoven, a town that’s on the cusp of a journey towards a Smart City destination. The discussion was around data. Particularly around data consent, citizen awareness and participation in how it’s collected. The emphasis was on the delicate balance between collecting data … Read More

5 sure fire ways to get your storytelling right.

5 sure fire ways to get your storytelling right.

May 31, 2017

We’re facing challenges as marketers and business owners. The game is changing. Real-time marketing, instant content. Live video updates with Facebook. You’re just about getting the hang of Snapchat and then another Instagram feature gets introduced that’s exactly the same. Crap. You’ve set up chat bots on your website and are figuring them out on … Read More

How to unlock the genuine you for a powerful personal brand.

How to unlock the genuine you for a powerful personal brand.

May 10, 2017

“Who are you, really, and why should I care?” is actually the true meaning behind that good old interview question and conversation starter that is “Tell me about yourself.” It’s the question I hope this article will help you answer like a pro (because let’s face it — we’ve all gotten stumped on it a … Read More

Authentic brand storytelling that will make you want to help out.

Authentic brand storytelling that will make you want to help out.

April 5, 2017

We’re living in a world today where social responsibility is something we as humans are feeling more accountable for. It’s becoming a part of our purpose to make a difference to the things that matter to us.  Increasingly, it’s also influencing who we choose to do our business with. As humans, we knowingly support causes … Read More

Social Media Marketing for Museums

Social Media Marketing for Museums

February 13, 2017

What’s the main reason Museums carry out social media? As an avid follower of many online, here’s my take as a digital marketer. There are many institutions that are using social media as a platform to keep their followers updated with information for their next event. And the event after that. It doesn’t seem to … Read More

Email Marketing Tips for the Travel Industry

Email Marketing Tips for the Travel Industry

January 8, 2017

It’s sometimes tough for travel email marketers. Sifting through countless images of lush exotic landscapes. Writing magical words that liberate the senses, pushing you to imagine exotic sights, sounds, and flavours. All the while sitting in a barren office, with yesterday’s leftovers as lunch and the calming humdrum of the (not so exotic) office printer. … Read More